Accescompetences.com | Business – Financial News

Many business owners simply set up shop and instantly start running ads. They never invest any time in designing their marketing or sales strategy. The result is that they lose thousands of dollars and usually don’t get the sales results that they’re after. We’re going to share with you a simple marketing strategy that’s time tested and business proven. It will empower you to get the maximum leverage from your marketing efforts.

Think of the overall market in your city. Your ‘potential market’ is comprised of all the potential buyers of your product or service in your city. To simplify the process, we overlay a ‘Spectrum’, called ‘The Buyer’s Spectrum’, over top of the potential market. Realize that on one end of the spectrum, 3-5% of the market have a preferred vendor (a family member, a business that they’ve been with for years, etc.) and will never buy from you.

On the other end of the spectrum, 3-5% of the market are NOW buyers and respond quickly to virtually any type of marketing. This leaves roughly 90% of the market that doesn’t want to buy what you’re selling right now yet WILL BUY at some future date.

Amazingly enough, the majority of companies focus their marketing efforts exclusively on the 3-5% of the market that are NOW buyers. They leave the remaining 90% of potential customers on the table. Their philosophy is that if a prospect doesn’t buy from them right now, then they discard them and focus on the ones that do want to buy from them. If you share this philosophy, you’re making A BIG MISTAKE!

‘Why’ do you ask? Well, think about a grove of orange trees. If you wanted to pick the ripe oranges, do you think that all of the oranges ripen at the same time? Of course not. The oranges ripen all at different times (we call this ‘The Customer Buying Cycle’). So what do you do, simply pick the few oranges that are ripe and then burn the rest of the field? Once again the answer is no. Yet this is what many companies do.

If you want to get more of the ripe oranges, then what you must do is water, fertilize and nurture the orange tree grove consistently. Bit by bit, the other oranges WILL RIPEN. And when they do, you’re there pick them. Now you may not get them all yet you’ll certainly get the lion’s share.

In the same way, you ‘water, fertilize and nurture’ the 90% of your potential market that doesn’t buy right away. And like the grove of orange trees, bit by bit, they too will ‘ripen’ or buy what you’re offering. If your marketing strategy addresses this, then you will get the lion’s share of the customers.

For you to get most out of your marketing and sales, your marketing strategy must address the phenomenon of both ‘The Buyer’s Spectrum’ and “The Customer Buying Cycle’ to be effective. Make sure to read our article “How To Increase Your Sales By 300% Or More By Effectively Leveraging Follow Up Systems”.

How to get rich the smart way? Read what some creative people did:

1. Million Dollar Homepage

1000000 pixels, charge a dollar per pixel – that’s perhaps the dumbest idea for online business anyone could have possible come up with. Still, Alex Tew, a 21-year-old who came up with the idea, is now a millionaire. 

What is the idea? (from FAQ on the site)

The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, ‘The Million Dollar Homepage”. The main motivation for doing this is to pay for my degree studies, because I don’t like the idea of graduating with a huge student debt. I know people who are paying off student loans 15-20 years after they graduated. Not a nice thought!
So, everyone is welcome to buy my pixels, which are available in 100-pixel ‘blocks’ (each measuring 10×10 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks (hence there are 1,000,000 pixels in total). The reason for selling them in 100-pixel blocks is because anything smaller would be too small to display anything meaningful.
You can buy as many pixels as you like, as long as there are some available (see the live stats in the top right corner of the page). When you buy some pixels, you can then display an image/ad/logo of your choice in the space you have purchased. You can also have the image click through to your own website. However, no obscene or offensive images are allowed.
The pixels you buy will be displayed on the homepage permanently. The homepage will not change. Using some of the money I make from the site, I guarantee to keep it online for at least 5 years, but hopefully much longer. I want it to become a kind of internet time capsule. So, in the long run, I believe the pixels will offer good value. You will have a piece of internet history!

2. SantaMail

Ok, how’s that for a brilliant idea. Get a postal address at North Pole, Alaska, pretend you are Santa Claus and charge parents 10 bucks for every letter you send to their kids? Well, Byron Reese sent over 200000 letters since the start of the business in 2001, which makes him a couple million dollars richer.

About SantaMail from their site

Since 2002, Santa has been helping us write over 275,000 personalized Christmas letters. Santa makes sure that we use the finest heirloom-quality, acid-free linen paper so that his letters last a lifetime.

As Santa’s helpers, we help Santa print his letters and then mail them to him in North Pole, Alaska where he affixes a Christmas stamp on it and sends it on the way to your child. From there, the letter gets postmarked and mailed. (After December 16, he has us mail them directly from Austin, Texas so they reach the children in time!).

3. Doggles

Create goggles for dogs and sell them online? Boy, this IS the dumbest idea for a business. How in the world did they manage to become millionaires and have shops all over the world with that one? Beyond me. 

About Doggles from their site

We are famous for Doggles   goggles for dogs – the first and only eye protection designed and created just for dogs!  Seen on CNN, Regis and Kelly, The Today Show, Good Morning America and many others, they are quite a hit with everyone who has tried them! We are also an environmentally conscious organization, using as much “green” or recycled fabrics and materials in our products as possible, always keeping in mind that what is good for our planet is also good for our pets. Our standards are high, and you will see this in each and every one of our products. We are market leaders in the design and manufacture of tough and durable and yes, even “green”, dog toys. Please be sure to check our offerings in the toy category as you look through our site. Our outdoor line has won the praise of many an outdoor enthusiast as we continue to grow and improve the line. And of course, our fashion sense has never ended as we are always adding and improving to our fashion harness line. We have a wide range of products that are truly functional and have helped many pets over the years as we continue to innovate in the pet products field.  As always, keep an eye on us for more.

4. LaserMonks

LaserMonks.com is a for-profit subsidiary of the Cistercian Abbey of Our Lady of Spring Bank, an eight-monk monastery in the hills of Monroe County, 90 miles northwest of Madison. Yeah, real monks refilling your cartridges. Hallelujah! Their 2005 sales were $2.5 million! Praise the Lord.

5. AntennaBalls

You can’t sell antenna ball online. There is no way. And surely it wouldn’t make you rich. But this is exactly what Jason Wall did, and now he is now a millionaire.

6. FitDeck

Create a deck of cards featuring exercise routines, and sell it online for $18.95. Sounds like a disaster idea to me. But former Navy SEAL and fitness instructor Phil Black reported last year sales of $4.7 million. Surely beats what military pays.

7. PositivesDating.Com

How would you like to go on a date with an HIV positive person? Paul Graves and Brandon Koechlin thought that someone would, so they created a dating site for HIV positive folks last year. Projected 2006 sales are $110,000, and the two hope to have 50,000 members by their two-year mark.

8. Designer Diaper Bags

Christie Rein was tired of carrying diapers around in a freezer bag. The 34-year-old mother of three found herself constantly stuffing diapers for her infant son into freezer bags to keep them from getting scrunched up in her purse. Rein wanted something that was compact, sleek and stylish, so in November 2004, she sat down with her husband, Marcus, who helped her design a custom diaper bag that’s big enough to hold a travel pack of wipes and two to four diapers. With more than $180,000 in sales for 2005, Christie’s company, Diapees & Wipees, has bags in 22 different styles, available online and in 120 boutiques across the globe for $14.99.

9. PickyDomains

Hire another person to think of a cool domain name for you? No way people would pay for this. Actually, naming domain names for others turned out a thriving business, especially, when you make the entire process risk free. PickyDomains currently has a waiting list of people who want to PAY the service to come up with a snappy memorable domain name. PickyDomains is expected to hit six figures this year.

10. Lucky Wishbone Co.

Fake wishbones. Now, this stupid idea is just destined to flop. Who in the world needs FAKE PLASTIC wishbones? A lot of people, it turns out. Now producing 30,000 wishbones daily (they retail for 3 bucks a pop) Ken Ahroni, the company founder, expects 2006 sales to reach $1 million.

Forget everything you thought you knew about the benefits of taking a variable-rate mortgage instead of locking in for the long term.

A new study suggests the security of a five-year mortgage costs little or nothing beyond a riskier variable-rate mortgage, providing you get a jumbo-sized rate discount.

“Interest costs on discounted closed five-year mortgages have been close to, and often lower than, those of variable-rate mortgages since late 1996,” senior Canada Mortgage and Housing Corp. economist Ali Manouchehri writes in the study.

Homeowners have made variable-rate mortgages hugely popular in the past few years in the belief that you can save on interest costs by pegging your mortgage rate to your lender’s prime lending rate. As the prime rises, or as has generally happened in the past few years, fallen, so goes your mortgage rate.

The prime rate at the major banks is now 4.5 per cent, while the posted five-year rate at the big banks is 6.15 per cent. In just one year, the variable-rate choice would save you about $1,700 on monthly payments toward a $150,000 mortgage amortized over 25 years (assuming a level prime rate).

Historically, you would also have saved a lot. The CMHC study shows that five-year mortgages taken out from 1993 through 1998 would have cost anywhere from $50,000 to $5,000 in additional interest paid over the term of the loan (the example is based on a $100,000 mortgage amortized over 25 years).

The flaw with this analysis is that it doesn’t reflect real-world mortgage pricing. These days, very few people take out a mortgage without a sizable discount off the posted rates at major banks.

For that reason, the CMHC’s Mr. Manouchehri decided to compare discounted five-year mortgages with discounted variable-rate mortgages. Incidentally, five years is the most popular term by far for fixed-rate mortgages at about 59 per cent of the total.

The size of the discounts Mr. Manouchehri applied was based on the difference between posted major bank rates and the best deals available from other lenders. For five-year mortgages, he used a discount of 1.25 of a percentage point; for variable-rate mortgages, it was 0.4 of a point off prime.

For five-year mortgages taken out between 1993 and mid-1996, the five-year mortgage was costlier in terms of interest costs. Since then, however, variable-rate mortgages have generally been a little bit more expensive.

Obviously, there’s nothing in this study that decides the fixed-rate versus variable-rate debate once and for all.

In fact, the CMHC study may just confuse anyone who recalls some research done for Manulife Financial back in 2000 by York University finance professor Moshe Milevsky. His research found that the extra interest charged on a five-year mortgage would have cost $20,000 on average between 1950 and 2000 for a $100,000 mortgage amortized over 15 years.

To make some sense of the variable-rate versus five-year question, let’s go back to the CMHC study.

It shows that five-year mortgages, discounted or otherwise, were especially bad choices for a three-year period starting in mid-1993. Rates were high for a while back then, but they subsequently fell.

You were a spectator to these rate declines if you were stuck in a five-year mortgage, while people in variable-rate mortgages would have benefited almost immediately.

It’s a different world now, though. Five-year mortgage rates are close to a 50-year low, which suggests they’re far more likely to rise over their term than fall.

So what’s the best choice here, variable-rate or five-year fixed rate? People who want to pay rock-bottom mortgage rates for as long as possible will probably still want a variable-rate mortgage. Remember, you can lock this sort of mortgage into a fixed term without penalty in most cases.

The case for the five-year term looks almost as strong, though. First, the CMHC study tells us there may not be a significant cost to locking your mortgage in for five years, and you might even save a little over a variable-rate mortgage.

Second, the likelihood of higher rates in the years to come would suggest that this is a good time to lock in.

If you had a variable-rate mortgage discounted to 4 per cent, the prime would have to go up by 0.85 of a percentage point to equal the current five-year rate. That’s not a lot of ground to cover in the span of 12 to 18 months when the economy is doing well.

Arguably, the variable-rate versus fixed-rate debate is all about risks and rewards. Right now, the five-year option offers much less risk, and almost as much reward.